Easter is coming (April 20th) and New York is getting ready in a very precious way.
This month, in fact, New York is hosting the second edition of the The Fabergé Big Egg Hunt, a public art display featuring an interactive contest designed to raise awareness and funds for charity.
The first Fabergé Egg Hunt was inspired by the 2010 Elephant Parade, an event organized by Mark Shand and Ruth Powys of Elephant Family. The Elephan Parade event saw 260 decorated fibreglass elephants installed throughout London and raised around £4m for elephant related charities through sponsorship and by selling the individual works of art at auction.
Than in 2012 they organized the first Big Egg Hunt in London in 2012 raising more than $1.5 million for notable conservation and children’s causes.
This year the New York hunt will be spread throughout the five boroughs, with locations including Queens Plaza and P.S.1 in Queens; Snug Harbor in Staten Island; Dumbo and the Brooklyn Public Library in Brooklyn; Grand Central Station, Times Square, and Rockefeller Center in Manhattan; and the New York Botanical Garden in the Bronx.
The initiative sees over 260 large egg sculptures, each designed by globally renowned artists, designers, architects, photographers and brands including Jeff Koons, Tracey Emin, RETNA, Julian Schnabel, Leo Villareal, Ralph Lauren, Tommy Hilfiger, Zaha Hadid, Enoc Perez, Curtis Kulig, Nathan Sawaya, and Peter Beard.
The Hunt will benefit conservation organization, Elephant Family and Studio in a School, a program that brings visual arts to New York City’s public schools. Funds will be raised with a spectacular high profile live auction of select eggs and a corresponding online auction via Paddle8. Bid online at: http://paddle8.com/auctions/bigegghunt. bids start at $500 per egg, but just hours into the online auction, some are already running in the thousands of dollars.
Right now (April, 09) the current highest bid is $360,000.
The Statue of Liberty, yellow taxi cubs, Brooklyn subway stations, Street signs: New York has inspired a lot of eggs. Probably because New York City is this year’s location of the event, but also because “the majority [of the artists are] New York–based artists, but from every genre: Photographers, architects, and street artists are always people we involve.” Mark Shand said.
If you are a little bit lazy and don’t want to go go hunting around, you can use a smartphone application, available via iTunes and Google Play, which can be used to reveal egg locations across the city. Besides, checking in at each egg will enter hunters in a sweepstakes to win one of three extraordinary precious gemstone pendants created by Fabergé, the world’s most iconic artist jeweler.
Save the date and the info:
Following the two week hunt, all egg sculptures will be on display at Rockefeller Center® in a finale exhibition that is free of charge and open to the public from April 18 – 25th.
For more information on The Fabergé Big Egg Hunt please visit: http://www.thebigegghunt.org/
Facebook page at The Big Egg Hunt
My favorite eggs are the following six. Which ones are yours? (If you want, you can give a look at the entire collection at http://paddle8.com/auctions/bigegghunt)
Vanity fair article with a 12 photos slideshow
Fabergé official news about The Big hunt
The Fabergé Big Egg Hunt featured on NBC’s The Today Show